In the past, radio was considered to be the main structural factor used by artists to prepare their songs. Should a song be successful as a single and sell albums with it, it had to be suitable for radio.

Without a doubt, the music video revolutionized the whole music industry. The sales of singles have skyrocketed since the invention of video clips and now YouTube helps the music video to beat everything.

Wilhelm Busch (1832 – 1908), a German draftsman, painter and writer once said: “Music is always noise-related and often not appreciated.” But this most likely depends on the music itself.

Unthinkable that only 35 years ago cassetts and vinyl records were competing in a tight contest on the music market. But soon they were displaced by compact disks, short CD, which were soon irreplaceable for music fans.

Who doesn’t know this feeling when you just bought the great new album of your favorite band and while you are listing to the music, you browse through the included booklet and read along the lyrics …

Today we proudly present our Plactron blog. Be a part of a little musical revolution. Why? Plactron is coming, the platform which offers you more than just music.